Should Your Business Use Automation? An Easy Way To Decide

Posted by Matthew Black on January 17 2020

At Mav, we talk a lot about what are good use cases for bots and automation. I used to think it was as simple as answering this question: Can a robot do this job better than a human? 🤔

Except, it’s not that simple… Robots should serve and enable humans. Yet, us as an industry often ignore the question, “what if the human enjoys doing this job?”

How to Advertise an SMS Chatbot (6 Ways!)

Posted by Hillary Black on December 19 2019

Pairing automation with SMS is one of the best new ways to grow your business. Automation saves you time, and texting is the way your customers want to communicate. It's simple. SMS bots convert better. In fact, text messages have a 209% higher response rate than phone, email and Facebook (Mobile Xco).

It’s easy to advertise for conversations when you have a clear value, like getting pre-qualified for a mortgage, and clients are able to text your business phone number, a vanity 800 number (like 800-655-LOAN) or a short code (313-99). Think of this as marketing “bot first,” meaning you direct your customers to text with your value upfront (text me to get pre-qualified, text to schedule a free consultation). The bot interacts with your lead, and then when they are qualified, the bot should hand the conversation over to you to take next steps. 

3 Ways Robotics Process Automation Can Help Your Business

Posted by Hillary Black on December 16 2019

About 50% of businesses today are using some form of marketing and sales automation in their business. The most common types of automation currently used are email (sending drip campaigns), basic profile-based targeting (ads and sales), and personalization with dynamic content (content marketing). Only 5% of businesses have reported they are using Artificial Intelligence (AI) to improve the relevance of their conversations, and automating conversations didn't even make the list (this one).

How Automated Texting & Chatbots Can Grow Your Business

Posted by Hillary Black on December 13 2019

SMS chatbots are the future. Not the ones you may be familiar with, coupons from Bed Bath & Beyond and World Market, hair salon appointment confirmations and prescription refills, and let’s not forget Joe Biden’s bot-turned meme website (and the many other political campaign donation texts). Conversational SMS chatbots are the future. In this post, you’ll learn exactly why SMS chatbots are a valuable asset to your marketing strategy, and how to acquire, qualify and follow up with customers over text. And, I’ll also tell you how to get access to my brand new ebook that goes into even more detail about how to use SMS chatbots to for lead acquisition.

Why SMS bots are better than website chatbots

Posted by Hillary Black on December 5 2019

At Mav, we believe SMS bots are the future. It makes sense, since we know that text messages have a 209% higher response rate than phone, email and Facebook (Mobile Xco), and that the average person reads a text within 90 seconds. Text-enabling your business will put you ahead of your competition. Additionally, as a marketing channel, SMS is superior to websites and Facebook.

Ebook Preview: How Mortgage Lenders Can Automate Lead Qualification

Posted by Hillary Black on December 5 2019

We recently launched a brand new ebook - Automating Lead Acquisition for Mortgage Lenders - and wanted to share a special preview with our readers! Here is a look at what you'll find inside of this 23-page complete guide to automating your lead qualifying and follow ups, and growing your mortgage business in new ways. Even if you aren't a mortgage lender or loan officer, the strategies and value we share here can still apply to you.

FREE Download: Automating Lead Acquisition for Mortgage Lenders

Posted by Hillary Black on December 3 2019

Want to acquire more leads, decrease your response time and convert mortgage clients faster? Add automation to your sales process! We've just released an ebook detailing exactly how lead acquisition bots can supercharge your growth, all of the advantages of text-enabling your business, easy ways to advertise and drive traffic to your bot (by using the channels you're already on!), and proven strategies to qualify and nurture leads specifically for mortgage lenders and loan officers. This complete guide has everything you need to start automating your mortgage lead qualification and follow ups using SMS and Facebook bots. 

Introducing Mav

Posted by Matthew Black on November 11 2019


We’re excited to announce the official launch of Mav. Mav is a texting robot that educates, qualifies and follows up with your leads.