SMS is a great channel to nurture leads, but are you leaving the real benefits on the table by using one-way text notifications and alerts?
SMS is a great channel to nurture leads, but are you leaving the real benefits on the table by using old school methods and one-way text notifications?
Yesterday, we had a user text Mav that they were driving. Obviously, we don’t want people to text and drive. So we designed, trained and launched Mav’s “Driving Intent” skill. It's live in production today.
Are you a high performance mortgage marketer looking for new, innovative strategies to fill your funnel, but wish your lead to contact rate was better?
Did you know 80% of sales require FIVE follow-ups after the initial contact, yet 44% of sales reps give up after only one attempt? Automated texting can put your follow ups on autopilot and help you convert more cold leads faster.
Using Robotic Process Automation (RPA) to take manual, repetitive sales tasks off your plate can give you more than just extra time in your day. Let's explore how pairing internal RPA with automated texting can help sales teams fill their pipeline with qualified leads, nurture prospects and convert more leads.
Automating repetitive tasks in your daily workflow allows you to focus more on the things people actually enjoy doing - like creating partnerships, closing deals, servicing your customers and exploring new ways to grow. Using automated texting to complete those sales and marketing tasks opens up all new possibilities that will give you a competitive edge.
At Mav, we talk a lot about what are good use cases for bots and automation. I used to think it was as simple as answering this question: Can a robot do this job better than a human? 🤔
Except, it’s not that simple… Robots should serve and enable humans. Yet, us as an industry often ignore the question, “what if the human enjoys doing this job?”
Automated texting is the future. Not the spammy link blasts you may be familiar with, coupons from Bed Bath & Beyond and World Market, hair salon appointment confirmations and prescription refills, and let’s not forget Joe Biden’s bot-turned meme website (and the many other political campaign donation texts). Automated two-way texting is future. In this post, you’ll learn exactly why automated texting is valuable asset to your marketing strategy, and how to acquire, qualify and follow up with customers over text.