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Hillary Black

Hillary Black

Recent Posts

Using One-Way SMS Alerts? You're Leaving Money On The Table

Posted by Hillary Black on May 20 2020

SMS is a great channel to nurture leads, but are you leaving the real benefits on the table by using one-way text notifications and alerts?

The REAL Reason Your Texts Aren't Converting (and How to Fix It)

Posted by Hillary Black on May 14 2020

SMS is a great channel to nurture leads, but are you leaving the real benefits on the table by using old school methods and one-way text notifications?

Scaling Mortgage Acquisition? Automated Texting is Your New Secret Weapon to Convert

Posted by Hillary Black on May 7 2020

Are you a high performance mortgage marketer looking for new, innovative strategies to fill your funnel, but wish your lead to contact rate was better?

How to Use Automated Texting to Bring Cold Leads Back to Life

Posted by Hillary Black on April 13 2020

Did you know 80% of sales require FIVE follow-ups after the initial contact, yet 44% of sales reps give up after only one attempt? Automated texting can put your follow ups on autopilot and help you convert more cold leads faster.

What is Robotic Process Automation and How Can it Help With Sales?

Posted by Hillary Black on February 4 2020

Using Robotic Process Automation (RPA) to take manual, repetitive sales tasks off your plate can give you more than just extra time in your day. Let's explore how pairing internal RPA with automated texting can help sales teams fill their pipeline with qualified leads, nurture prospects and convert more leads.

20 Reasons Why You Need Automated Texting in 2020

Posted by Hillary Black on February 4 2020

Automating repetitive tasks in your daily workflow allows you to focus more on the things people actually enjoy doing - like creating partnerships, closing deals, servicing your customers and exploring new ways to grow. Using automated texting to complete those sales and marketing tasks opens up all new possibilities that will give you a competitive edge.

6 Ways to Drive Traffic to SMS

Posted by Hillary Black on December 19 2019

Automated texting is one of the best new ways to grow your business. It's simple, SMS converts better. In fact, text messages have a 209% higher response rate than phone, email and Facebook.

Why Your Business Needs An Automated Texting Robot

Posted by Hillary Black on December 13 2019

Automated texting is the future. Not the spammy link blasts you may be familiar with, coupons from Bed Bath & Beyond and World Market, hair salon appointment confirmations and prescription refills, and let’s not forget Joe Biden’s bot-turned meme website (and the many other political campaign donation texts). Automated two-way texting is future. In this post, you’ll learn exactly why automated texting is valuable asset to your marketing strategy, and how to acquire, qualify and follow up with customers over text. 

Why SMS bots are better than website chatbots

Posted by Hillary Black on December 5 2019

At Mav, we believe automated two-way texting is the future. It makes sense, since we know that text messages have a 209% higher response rate than phone, email and Facebook, and that the average person reads a text within 90 seconds. Text-enabling your business will put you ahead of your competition. Additionally, as a marketing channel, SMS is superior to websites and Facebook. This post will tell you why.

Ebook Preview: How Mortgage Lenders Can Automate Lead Qualification

Posted by Hillary Black on December 5 2019

We recently launched a brand new ebook - Automating Lead Acquisition for Mortgage Lenders - and wanted to share a special preview with our readers! Here is a look at what you'll find inside of this 23-page complete guide to automating your lead qualifying and follow ups, and growing your mortgage business in new ways. Even if you aren't a mortgage lender or loan officer, the strategies and value we share here can still apply to you.