Hillary Black

Hillary Black

Recent Posts

What is Robotic Process Automation and How Can it Help With Sales?

Posted by Hillary Black on February 4 2020

Using Robotic Process Automation (RPA) to take manual, repetitive sales tasks off your plate can give you more than just extra time in your day. Let's explore how pairing internal RPA with automated texting can help sales teams fill their pipeline with qualified leads, nurture prospects and convert more leads.

20 Reasons Why You Need Automated Texting in 2020

Posted by Hillary Black on February 4 2020

Automating repetitive tasks in your daily workflow allows you to focus more on the things people actually enjoy doing - like creating partnerships, closing deals, servicing your customers and exploring new ways to grow. Using automated texting to complete those sales and marketing tasks opens up all new possibilities that will give you a competitive edge.

6 Ways to Advertise an SMS Bot

Posted by Hillary Black on December 19 2019

Automated texting is one of the best new ways to grow your business. Automation saves you time, and two-way texting is the way your customers want to communicate. It's simple. SMS converts better. In fact, text messages have a 209% higher response rate than phone, email and Facebook.

It’s easy to advertise for conversations when you have a clear value, like getting pre-qualified for a mortgage, and clients are able to text your business phone number, a vanity 800 number (like 800-655-LOAN) or a short code (313-99). 

Why Your Business Needs An Automated Two-Way Texting Bot

Posted by Hillary Black on December 13 2019

Automated texting is the future. Not the spammy link blasts you may be familiar with, coupons from Bed Bath & Beyond and World Market, hair salon appointment confirmations and prescription refills, and let’s not forget Joe Biden’s bot-turned meme website (and the many other political campaign donation texts). Two-way automated texting is future. In this post, you’ll learn exactly why automated texting and SMS chatbots are a valuable asset to your marketing strategy, and how to acquire, qualify and follow up with customers over text. 

Why SMS bots are better than website chatbots

Posted by Hillary Black on December 5 2019

At Mav, we believe automated texting and SMS bots are the future. It makes sense, since we know that text messages have a 209% higher response rate than phone, email and Facebook, and that the average person reads a text within 90 seconds. Text-enabling your business will put you ahead of your competition. Additionally, as a marketing channel, SMS is superior to websites and Facebook.

Ebook Preview: How Mortgage Lenders Can Automate Lead Qualification

Posted by Hillary Black on December 5 2019

We recently launched a brand new ebook - Automating Lead Acquisition for Mortgage Lenders - and wanted to share a special preview with our readers! Here is a look at what you'll find inside of this 23-page complete guide to automating your lead qualifying and follow ups, and growing your mortgage business in new ways. Even if you aren't a mortgage lender or loan officer, the strategies and value we share here can still apply to you.

FREE Download: Automating Lead Acquisition for Mortgage Lenders

Posted by Hillary Black on December 3 2019

Want to acquire more leads, decrease your response time and convert mortgage clients faster? Add automation to your sales process! We've just released an ebook detailing exactly how lead acquisition bots can supercharge your growth, all of the advantages of text-enabling your business, easy ways to advertise and drive traffic to your bot (by using the channels you're already on!), and proven strategies to qualify and nurture leads specifically for mortgage lenders and loan officers. This complete guide has everything you need to start automating your mortgage lead qualification and follow ups using SMS and Facebook bots.