At Mav, we believe automated two-way texting is the future. It makes sense, since we know that text messages have a 209% higher response rate than phone, email and Facebook, and that the average person reads a text within 90 seconds. Text-enabling your business will put you ahead of your competition. Additionally, as a marketing channel, SMS is superior to websites and Facebook. This post will tell you why.
Why do we think automated two-way texting (SMS bots) is better than website chatbots?
SMS is a persistent marketing channel. This is the key reason why we think SMS bots are better than website bots, those little pop ups you keep seeing in the bottom right corner (we have one too, but ours connects you with a human).
Think of properties that you “own” (your website) vs ones you don’t (your Facebook page). SMS is a property that you own — your phone number. Unlike a website, SMS is a persistent channel. When a lead leaves your website, even if they interacted with your website bot, they are gone, and you cannot engage them again because the conversation is closed. With persistent channels, a lead texts you, and they initiate an open conversation that you can act on and re-engage strategically at a later time. This makes SMS a double win: an owned property that’s also persistent.
Another great thing about SMS is that everyone uses it. All carriers, all phones. Even non-smartphone users can text, so the reach is incredible. Don’t forget about those open rates I mentioned earlier, which are far greater than email or organic social media posts.
Unlock unlimited advertising opportunities
Automated texting helps you activate and convert leads on all of the channels you already use, except instead of picking up the phone or visiting your website, you have an automated, two-way text conversation with leads. Think of this as marketing “bot first.” This means you advertise texting with your value upfront (like text me to get pre-qualified fast). Then, your texting robot interacts with your lead, and when they are qualified, the bot should hand the conversation over to you.
This opens up you up to a vast amount of organic marketing opportunities, something that a website bot cannot deliver. By adding your text-enabled phone number to your instagram bio, business cards, mailers, social media channels and other platforms, you empower your potential customers to text you at their convenience, when they are ready to act.
Here’s a look at how your Instagram bio may look on the left, and how it can look when you text-enable your business. If you use Mav, we even make it possible to use your existing toll free or local business phone number to text with leads 24/7.
Want to learn more about the benefits of automated texting? Check out our complete guide.